The Philadelphia 76ers today announced an integrated partnership with Firstrust Bank. The two companies align on shared values of community and customer service. Through this official partnership, Firstrust Bank will become a familiar face to Sixers’ fans, clients, and season ticket holders, including a role as the presenting sponsor of the Sixers annual “Row 1 Dinner”, hosted by Sixers Head Coach Brett Brown.  The Sixers will provide exclusive access and one-of-a-kind experiences for Firstrust Bank customer service and reward initiatives, and collaborate with the bank’s devoted community engagement programs. To support their efforts and programs to attract new millennial customers, the Sixers will provide exposure and create interactive campaigns for Firstrust Bank on the Sixers’ digital and social platforms.  

The Philadelphia 76ers and Firstrust Bank will commemorate their official partnership prior to tonight’s Sixers home game at 6:45 p.m. with a jersey presentation at center court from Sixers Chief Revenue Officer Chris Heck and Senior Vice President, Corporate Development and Activation Chad Biggs to Firstrust Bank Board Chairman and CEO Richard J. Green. 

“The Philadelphia 76ers and Firstrust Bank share a tradition of exceptional customer service and deep commitment to the community,” said Chad Biggs.  “These shared values make Firstrust Bank an ideal corporate partner, and we are excited to deliver unique fan engagement and community initiatives to our clients.  Firstrust's expertise in superior customer service aligns well with our commitment to our fans, and we look forward to strengthening the connection between Sixers fans and this tremendous organization."

“For more than 80 years, Firstrust has been deeply committed to investing in the communities it serves and providing a premier banking experience to our customers.  These founding values are shared by our team, the Philadelphia 76ers, in its passion and commitment to its fans and their communities which is why we are very pleased to partner with the Sixers in this way,” said Firstrust Chairman and CEO Richard J. Green.  “New opportunities will undoubtedly grow from our nascent relationship that will allow us to better serve not only our Firstrust customers and Sixers fans, but also our communities.  On a personal note, I have been an avid Sixers fan since the team was established in Philadelphia in 1963. Partnering with the Sixers fills me with a profound sense of hometown pride.”