A MESSAGE FROM Richard J. Green,
Executive Chairman and Owner

The Culture Behind the Way We Serve
Dear Firstrust Customers,
At a recent meeting, I spoke with our employees about Firstrust's winning culture and the values that have guided us for generations. I reminded them that culture does not sustain itself. It must be cultivated and reinforced through what each of us does every day.
Those values should set a high standard for your experience with Firstrust: a relationship grounded in understanding your goals, careful stewardship of your money and information, and responsive service when you need us.
Here is how I described our culture to our employees:
We have a WINNING CULTURE.
Excellence. We do not compare ourselves to the average, because one day the average may be out of business. First is in our name.
Trust. Gaining and keeping trust with our constituents is fundamental. Trust is also in our name, and our pledge to protect our depositors' savings and data is paramount.
Caring and service. We go the extra mile for our clients, communities and each other, with what my grandfather, Samuel A. Green, would call a missionary fervor to serve our clients. Pound for pound, we, along with the Green Family Foundation, provide more support to our communities than anyone around.
Prudent risk management with an entrepreneurial mindset. We take risks, but they are calculated and within our capacity to absorb should we encounter adversity.
A family business. Three generations of management dedicated to treating all people with respect.
Long-term ownership. We think and invest for the long run, not quarter to quarter, and we are planful. We are successful not because of what we did last month or last year, but often because of moves made two, three or more years ago. Success has a long fuse and may not show up right away. Today's good numbers do not prove that today's habits are fine; they prove that yesterday's habits were fine. Whether tomorrow's will be fine is being decided right now, by what we do each day. We encourage everyone at Firstrust to act with an Owner's mindset.
Optimizing profitability, not maximizing it. We seek strong, sustainable performance without putting the bank or our depositors' savings at greater risk.
These principles are part of what we call The Way We Do Things Around Here. They ask us to deal with the world as it is, to care more about what is right than who is right, and to recognize that anything can be improved. My responsibility, and that of every Firstrust colleague, is to ensure these principles guide the way we serve you.
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Richard J. Green
Executive Chairman and Owner, Firstrust Bank








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