Strategic Financing Fuels Entertainment Software Revolution

Problem


For a young entrepreneur, what began as a ticket-flipping venture to help fund college tuition, had years later evolved into a highly successful international entertainment and event software company. After steering the company through several growth spurts, and adapting to the rapid changes in technology, the business began to experience increasingly complex financing and cash flow requirements. The company had grown exponentially and evolved to manage and fund ticket inventory, license proprietary platforms, and land several multi-year partnership deals with sports leagues and media groups. This rapid growth resulted in the company's financial requirements becoming increasingly complex to manage. Faced with the significant challenge of financing the purchase of vast inventory blocks for large-scale entertainment events, the need for a flexible and reliable financial solution became essential to grow and scale the business.
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Solution


Firstrust partnered with the company to develop tailored credit solutions to ensure the company had the necessary financing and flexibility needed to manage its ticket inventory, run the business, and grow its market position.
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Result


The company secured a revolving line of credit and an extended ACH debt exposure limit to provide the financial agility and security it needed. The business has continued to grow and has become a leading B2B event technology company with a global presence.
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Conclusion


By partnering with Firstrust, the company was able to successfully navigate its complex financial needs while continuing to expand its services and take on additional partnership deals to fuel the growth of the business.